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The northern Überseequartier is situated in the heart of Hamburg’s HafenCity, one of the largest city-centre urban development projects in Europe. The district impresses with its modern architecture and the Überseeboulevard, the main high street lined with trendy shops, cafés, bars, restaurants and fresh produce markets. The regular events held in the area draw crowds of visitors. Arts, sports, cultural events and live concerts provide a variety of entertainment.